Michal Lisiecki

Michal Lisiecki - Experienced Product Marketing Manager

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Michal Lisiecki is a PC technology enthusiast since late 80-ties and his first IBM PC XT running at 4.77MHz with 20MB hard drive. Hands-on user of latest technologies and products. Over 10 years of experience in the IT industry sales and marketing: corporate and consumer, desktop and notebook, PC and embedded/industrial. Experience in channel and OEM sales, marketing communication, competitve analysis, PR and product marketing. Able to present product and technology benefits to technical and non-technical audiences.

European Marketing Manager at VIA

June 2000 - October 2005

(1) Managed all marketing (PR, channel marketing, MDF and marcom) activities in Europe, by setting marketing objectives, creating marketing strategy for the regions, planning and executing marketing campaigns. (2) Responsible for business development with European embedded customers. (3) Primary spokesperson for European media. Negotiated contracts, appointed and managed local PR agencies. (4) Planned and supervised European events and tradeshows.

Marketing Analyst at Sun Microsystems Poland

September 1997 - May 2000

(1) Managed all marketing collaterals for Sun server solutions, including preparation of press releases and success stories, localization of brochures and presentation materials. (2) Performed market intelligence, including competitive market analyses. (3) Product manager for software solutions, including StarOffice productivity suite.

Product Marketing Manager - Notebook Platforms and Desktop Chipsets at AMD

November 2005

(1) Evangelises AMD platform and product benefits to internal and external audiences. Creates value proposition and marketing messages for notebook platforms and products. (2) Acts as primary press spokesperson for relevant products in Europe. (3) Supports sales teams in promoting products to customers and turning business opportunities into design wins. (4) Interfaces with ODM sales team in Taiwan to allign European business opportunities with ODM projects.

Warsaw School of Economics, Warsaw

1994 – 2000

MBA

Concentration: Management and Marketing

Technology, Connected Home, History of Internet, World Leaders of World War II, Alpine Skiing